This year, web designers are keeping a tight focus on user experience. Aesthetics matter, but form follows function. There are six dominant trends.
Micro-Animations
If you’ve Googled “web designers near me” in recent months, you’ve probably noticed plenty of micro-animations. They achieve a seamless user experience and are the perfect solution for pages with poor feature discovery.
Dark Mode
Dark mode reduces eye strain and improves battery life. It’s a simple, affordable way to keep users on your site.
Accessible Features
Just as people with physical disabilities need wheelchair ramps, people with visual or hearing impairments need websites that are compatible with their software. This is work for experienced designers, so it’s best to seek out professionals such as https://www.nettl.com/uk/web-designers-near-me/ for help and advice.
Chatbot Integration
Chatbots can address frequently asked questions long before your staff find the time to handle them. This simple feature improves your sales productivity while gathering valuable data from your customers. AI chatbots achieve exceptional engagement rates.
Micro Interactions
Micro interactions such as “like” buttons, audible feedback, and notifications can all make your website easier to use. Ease-of-use boosts retention rates, and micro events are one of the simplest ways to achieve it.
White Space
Large areas of white space allow web users to focus on the most important parts of your site. They’ve become trendier in recent years now that fluid, responsive interactions have become more accessible.
A user-friendly design can boost retention and conversion rates, so it’s the perfect way to boost your numbers.
