If you’re struggling with a high bounce rate for your website, here’s what you need to know about minimising the issues.
Important content is hidden down the page
Visitors to your website want to see the relevant information immediately without having to scroll or work through long reams of content. So put the most important points at the top of your page, in a ‘TL:DR’ format for blogs, for example, and highlight your CTAs throughout, as visibly as possible. The key is to give your customers the information that they came to the page to find, and flag it up as early as possible, with the next obvious route for them to take. A company offering web design Cheltenham, such as https://www.absolutecreativemarketing.co.uk/web-design/cheltenham, can help you with this.
Your website navigation is confusing
If visitors to your website can’t find what they’re looking for, your navigation issues could lose you sales. Learn how to create a website that works with logical and simple menus that have clear labels, limiting menu items, using consistent user journeys and sticking to standard forms of navigation that are familiar.
Insufficient internal links
Internal links help to guide visitors through the content on your site in a logical way. If yours are missing, add them in! Include sections for related content at the end of your articles, or add ‘you might also like’ prompts on your pages. Link to product pages, too, where appropriate, on blogs. Be creative about your link placement to get the best possible results for them.
