Six things to consider when choosing business signage

If you are looking to buy business signage Exeter, consider how to appeal to your customer demographic while achieving value for money.

1. Why do you need signage?

What is your new signage going to do for your business? Will it hang above the doorway, guide customers around your premises or be situated at the side of the A38?

2. Think about your colour scheme.

Customers should immediately associate your signage with your business so consider how your brand’s colour scheme, font style and logo will be incorporated. An expert such as https://exeter.nettl.com/signs/ can help in this area.

3. What will you write on your sign?

Customers won’t read long blocks of text so keep it snappy and to-the-point and consider incorporating lighting into outdoor signs so they remain visible after dark.

4. Select your signage materials carefully.

Longevity is key to achieving value for money so choose durable, weather-proof materials for outdoor signs, though cheaper, softer materials such as wood or fabric may be appropriate for indoor signage.

5. Abide by Exeter council rules on signage.

Exeter council is tolerant to business signage, provided it does not obstruct walkways or pose a safety risk and that permission is sought before erecting signage on public infrastructure.

6. Future-proof your signage.

If you believe that your needs may change over time, consider spending a little more now to enjoy the long-term benefits of modular or digital signage that can evolve with your business rather than having to replace your signage in the future.

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