Six tips for a great email marketing campaign

It is disheartening to send emails to clients or potential clients and not get a response. Do you receive emails that you delete immediately? If so, think about why you do this and then you can start to understand why your clients might do the same. Do you send too many? Are they relevant? Try the following tips to get more value from your email marketing:

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1. Make sure your emails stay out of the spam folder

Only send emails to people who have opted into your list. You need to do this to ensure that you don’t fall foul of the General Data Protection Regulations (GDPR) anyway, and it increases the chances that your emails will be read.

2. Keep building your list

Don’t sit on your email laurels – keep growing your list. Make it easy for new clients to sign up by putting contact forms in convenient places on all your webpages. The ones that pop up in the middle of the page can be really annoying and don’t guarantee a sign-up, so find the right places.

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3. Make it easy to unsubscribe

Although it may sound counter-intuitive, people will feel safer if you make it easy for them to unsubscribe. When people receive those emails that make it difficult, they can lose confidence.

4. Mobile-friendly, please

Many people wake up, grab their phone or tablet and start checking their emails before their first cup of tea! 66 per cent of emails are opened on mobile devices, so make sure they are mobile optimised. According to Forbes, one in five Americans use their mobile as their main method of accessing the internet.

5. Consider using membership management systems

If your clients pay a subscription fee, consider using specialist software to keep track of your contacts rather than just using a spreadsheet to record their details. This will make your life a lot easier. Companies such as can supply this type of software.

6. Provide value

This is the most important tip of all. Get to know your clients’ needs and they will start to feel valued. Try sharing case studies and success stories or useful information. Segment your list and send case studies about clients in the same sector and other success stories about how you have helped them.

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