SEO or Search Engine Optimisation is a complex process that professionals who work in a Belfast SEO Agency like https://www.rycomarketing.co.uk/digital-marketing-belfast/seo-belfast/ to help websites rank high in the search engine results. Every search engine operates using an algorithm. This algorithm will determine which websites appear where when a particular keyword, question or phrase is typed into the search engine. There are many aspects to SEO and many different elements that can be focused on. The areas that you work on will depend on a number of factors such as the type of business you operate, whether you are a local, national or international business and the budget that you have available for an SEO strategy.
Here are some of the different types of SEO that you can focus on.
Technical – this is one of the hardest elements to get right. A good web design agency will ensure that when your site is created, it includes all the key aspects of SEO. It involves looking at your site structure and whether your sitemap is created correctly and submitted to the search engines. It also involves looking at your page loading speeds on both desktop and mobile and ensuring that your website is mobile-friendly.
On-Page – this is another technical element and involves looking at your page structures and ensuring that all your pages have titles and meta descriptions and that headings are used in the right way. It can also involve looking at the images that are being used on a site to ensure that they are given descriptions and alt tags.
Off-Page – this is where you can be more creative. It looks at ways in which you can achieve links back to your website from other reputable sites. It will either involve you placing your business on a directory or membership site, or it could be writing interesting articles about topics in your business sector and having these placed on other websites.
Content SEO – this is a part of on-page SEO and looks specifically at the written content on your site. It examines this to check that your content is easy to read, adequate in length and that it contains keywords and key phrases that are relevant to your business. These keywords and phrases need to be placed naturally in the content.