When you have just started up a small business every penny counts. Making sure that your money is all being used the right way is an essential part of managing your business finances. Although you won’t want to spend money on things, when you are running a business it is necessary to do this to help your business grow.
A good example of this is doing marketing. Although marketing costs money, without it, you will not be getting your business known about and sales could just not materialise – a great example of the saying ‘speculate to accumulate’!
Marketing is something that comes in many forms, and it is important to know what is right for your business – and your budget. Ideally, you would have the help of a professional like this marketing strategy consultants as they will be able to use their knowledge to put together a plan for you.
When your budget is tight, there are lots of ways that you can do marketing that doesn’t cost a fortune – here are some ideas for you…
Merchandise – This doesn’t have to cost a fortune – using lower cost items like pens and balloons that have your company logo on them and distributing them locally is a great idea and a way to get your name out there, generating interest in your business.
Use your Own Car – Your car can be doing some of the work for you, simply by driving around! Have your logo put on your car to attract attention, in the same way that companies will put it on their vehicles.
Use YouTube – This is a great way to promote your business to anyone who is interested in what you do. Putting videos that are fun and engaging on YouTube will help you to attract a following and soon get word out about your business and what you do.
Local Facebook Groups – If you want to f=generate interest in your business locally, then a great way to do it is to make the most of local Facebook groups. These can really help to get people interested in what you do, and people can also then recommend you to others when they see what you have to offer.