Your company culture is your best public relations tool: It has become more competitive than ever for tech hot shots to staff their HR departments. If anyone can copy your features and undercut you on pricing, then they might be able to take away some customers, but no one else has the same team dynamics or workplace culture that makes your company unique.
Brand PR vs Culture PR – The New Difference and Why it Matters
Competitors are fighting over the best tech talent, because there is only so much to go around. They’re not selecting jobs, but rather lifestyles, values and communities. For a Tech PR Agency Bristol, consider https://headonpr.co.uk/tech-pr-agency-near-me/bristol
Building credibility with stakeholders means PR investors need teams that can execute. People love to support companies who share their values. Partners look for organisations they can trust in the long-term.
Your Team as Content Creators
After all, your workers are already chatting about work on LinkedIn and X or in their respective industry forums. Are you showcasing these authentic voices, or are they getting lost in stories of culture by default?
Allow team members to submit blog posts, conference talks or social media with their learnings. No matter how much you write catchy marketing text it will always have more weight if a developer writes about their new cool code review process. The highest affinity leads you can find are exactly at the touch point your engineer, talking about remote-first culture, for example.
Authentic Stories Beat Generic Messaging
Leave the ‘we’re like a family’ cliches. Share specific examples of your culture instead.
These true stories show your values, they do a much better job than any mission statement. Basically, how-to videos are like what it’s going to be when you work at the company.
Making Culture Newsworthy
Turn internal policies into industry standard language. The same process you use to conduct code reviews, the unique meeting structures or creative problem-solving techniques could all be case studies for other organisations who want what you have. Document experiments and share results.
Employee Advocacy Programmes That Work
Empowering team members to share their experience. Train in social media, give content ideas, and celebrate employees that become industry voices.
Remember though, authenticity cannot be faked. Work on building really great experiences and help people to communicate them well.
Your team are your brand ambassadors; and if you’ve done it well, this can’t be bought or built overnight by competitors – a reputation like no other that attracts the best talent making them more engaged.
